Logo and usage
Fermilab's logo — which includes both the historic logomark and the logotype "Fermilab" — serves as the core graphic identity for the lab. Whenever possible and practical, use the logo in its entirety as described and provided in this guide.
The Fermilab logo should be obtained only directly from the download links below. Provided are various file formats suitable for your communication needs (JPG, EPS, PNG, PDF) in four color options (NAL blue, black, gray and white). The Fermilab logo must appear on all internal and external communications. To preserve and ensure its consistent reproduction, the logo should not be redrawn, altered or modified in any way.
The logo shall not be used in any manner that falsely implies employment by, or affiliation with, Fermi National Accelerator Laboratory. The Fermilab logo may not be used for commercial purposes, including but not limited to endorsement of products or services.
Any person or group wishing to use the Fermilab logo in conjunction with a conference or meeting must contact Creative Services (630-840-3349, firstname.lastname@example.org) to request approval. The Fermilab logo may not be used on any websites or other communications related to a conference or meeting without prior approval.
Fermilab organizations may request a co-branded logo.
For questions or comments regarding logo usage or guidelines, or if design assistance is needed, please contact Creative Services at email@example.com or ext. 3349.
The entire logo includes the logomark combined with the logotype.
Various logo formats and color profiles are available for download for your communication materials. The following are available for download: EPS (this is a vector file and recommended for all professionally printed applications), JPG, PNG, PDF (these formats are good for web and presentation). The JPG logo file is best used for on-screen application. The PNG file is available with a transparent background, which allows for the logo to be placed on a color background or photo. The Fermilab logo is also available in the following color profiles: CMYK, PMS and RGB.
If assistance is needed to help determine which format is most suitable for your communication materials, please contact Creative Services at firstname.lastname@example.org.
Footer file formats
The footer sizes and orientations refer to the page size/orientation that the footer is appropriate for, not the size of the footer itself.
Black Knockout Footer
Blue Knockout Footer
Gray Knockout Footer
DO NOT change the logo or alter in it any way.
No part of the logo should be altered or manipulated. These examples illustrate a few of the unacceptable uses of the logo.
Other do not do's:
- Do not apply effects to the logo
- Do not crop any part of the logo
- Do not create your own co-branding or signature
These are examples of how the logo might be expressed on various applications. These are not the only acceptable uses of the logo but are examples of acceptable usage. For applications when the logo is placed on a complicated background, the logo should be reversed out to white. The logo must always have a crisp contrast with the background color or image.
The Fermilab logo must be surrounded by a clear space at least half the height of the logomark. The clear space around the logomark is measured from the top, right, left and bottom of the mark.
To maintain full legibility, the minimum recommended reproduction width for the Fermilab logo is ¾ of an inch for the majority of communication products.
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